You might have heard the phrase, “Content is content.” However, I’m here to tell you that there’s nothing further from the truth! No pieces of content are exactly the same—and they all have the power to impact your audience differently.
Whether you’re a career marketer, serial entrepreneur or aspiring industry titan, learning the differences between the types of content and the audiences that may resonate with them can be a worthwhile step in your journey to expansion. I’ve summarized each type below, offering my personal insight into how to get the most mileage with each type.
Mapping the content: What types of content should be included in my marketing strategy?
If you have an established brand presence in your community, chances are that you’re already using a few of the types of content that I’ve summarized below. Generally, finding a way to use all types of content (so long as they speak to your target audience) is best—allowing you to generate the most impact possible.
Types of content to consider including in your strategy include:
- Short-form content: Short-form content is usually the type of content you’d find on platforms like Facebook, Instagram and TikTok, empowering you to connect with your audience in 15 seconds (or less!) Many businesses leverage this, specifically for e-commerce and thought leadership-style content to flex their expertise as a subject matter expert (SME).
- Long-form content: This generally is the type of content that is used to tell a story, which can be used to build your brand, sell a product or establish your place in the market. You can do this via long-form videos, long-form blog posts and sales pages.
- Video and podcast content: While this can be valuable to establish you on content-specific channels (such as YouTube or Apple Podcasts), this form of content can be easily repurposed into social media posts or short-form content (such as Tweets). Certain platforms such as Instagram generally prioritize this content as well, helping you to extend the life of your content and boost your presence with little to no extra effort.
- Site content: Don’t be so quick to count out your own website as a form of content. While many use this as a “home base” for their site viewers and customers, you can enhance your website with blog content and links to your channels to maximize your site’s view time with every session.
Looking to establish your business in the industry?
If you’re looking for support to effectively grow and manage your brand, I want to be the first to offer a helping hand. It’s my mission to support SMBs around the country, giving them the sustainable growth strategies that they need to thrive. For more information and to get started today, please connect with me online. I look forward to speaking with you soon.